The goal of personalization is very simple: offer the right experience to the right person at the right time. But those same people want privacy, and that need for privacy makes it difficult for many marketers to deliver on this goal.
Marketers have identified personalization as one of the top tactics for increasing engagement and conversions. So how can you sustain and scale personalization to create a competitive advantage, especially amidst the changes in privacy?
In this webinar, Shamir Duverseau with Smart Panda Labs will explore the following:
- What is limiting marketers today
- How to remove the obstacles in your path
- What are some innovative tactics to implement
- How to balance personalization and privacy