As more companies make data-backed decisions and refine experiences for their users, it’s important to look ahead and anticipate the next steps that could make an impact on your own experimentation program.
New and changing A/B testing trends shape the way organizations experiment, analyze, and optimize—which means it’s time to take note of the emerging trends predicted to make waves in 2025.
To help you stay up to date, we put together a list of the A/B testing trends we expect to see more of in the new year. See how CRO teams are moving towards:
Tools that enables greater agility
Enhanced privacy
Adoption of advanced technologies
Here are our top 5 A/B testing trends to watch in 2025 to remain competitive and deliver user-centric products and services.
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Learn More About SiteSpect SiteSpect is leading the advancement of customer experience management. We offer A/B testing, experimentation, and product recommendations solutions, spanning websites, apps, and other devices such as kiosks, OTT and IoT devices. SiteSpect is empowering the world’s most successful digital businesses to create a superior customer experience that optimizes conversion rates, drives revenue, reduces costs, and mitigates risk.
Companies With The Most Advanced Optimization Programs Use SiteSpect
SiteSpect’s patented solutions enable customers to optimize the entire digital experience from the front end to the back end while centrally managing across channels, business units, and product lines.
A/B & Multivariate Testing Compare two or more versions of a page to determine which factors increase conversion and improve the customer experience. Measure hundreds of metrics and A/B test anything from client-side look and feel to server-side performance.
Mobile App Testing Drive mobile conversions across mobile web, native apps, and hybrid mobile experiences through testing and experimentation without SDKs and App store resubmissions. Show a consistent experience for A/B testing and personalization campaigns when your user accesses your site through multiple devices.
API Digital Transformation Engine Deliver unparalleled consumer experiences on a full array of devices with unique features no other solution can provide via user experience optimization, data collection, experimentation, and personalization.
Recommendations Add AI-driven product recommendations anywhere on any page without engaging your developers. Changes to location, type, size, and layout can be executed in a matter of minutes without a single line of code.
A/B Testing Compare two or more versions of a page to determine which factors increase conversion and improve the customer experience. Measure hundreds of metrics and A/B test anything from client-side look and feel to server-side performance.
API Transformation Add AI-driven product recommendations anywhere on any page without engaging your developers. Changes to location, type, size, and layout can be executed in a matter of minutes without a single line of code.
SiteSpect is in the Flow of Traffic Release better products with more speed and less risk. Fine-tuning customer experience requires a process that is both phased and cyclical. SiteSpect provides value across this lifecycle, with SiteSpect Rollouts focused on specific areas of release management and feature flag testing.
Recommendations Add AI-driven product recommendations anywhere on any page without engaging your developers. Changes to location, type, size, and layout can be executed in a matter of minutes without a single line of code.
