For retail organizations, a better understanding of shopper behavior is a top priority. Whether you already have data-driven insights or still need to uncover your customers’ shopping habits, server-side testing can help you discover actionable preferences and put the results into effect on your website, turning your understanding of user actions into a concrete strategy for conversion rate optimization.
A/B testing leads to website improvements that can boost conversion by 400%, and with the right testing tool, you’ll have the flexibility to release new features as you experiment. Server-side testing and feature flagging are opportunities not only to add new features but to increase customer engagement and satisfaction.
In this guide, we'll take a look at five ways you can use server-side adjustments to:
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