Your complete guide to creating relevant digital experiences
Customers tell us they want personalization, and they want it now, and the data appears to support the case that personalization drives purchasing and improves the customer experience. However, many consumers report experiences where a company’s personalization efforts cross the line into “creepy” territory. How are we to make sense of this dilemma? Where is the line between good and bad personalization, and how do modern marketers avoid crossing it?
In this ebook, Shamir Duverseau with Smart Panda Labs will explore what the data says about this paradox and how marketers should best interpret it. Then, we’ll cover a selection of strategies you can employ to maximize personalization without infringing on your customers’ sense of privacy.