Mobile App Innovation: Harnessing Hybrid Testing for Success
What's Inside?
For every growing organization, understanding where to meet your customer base is the first step in optimizing it for conversion. Are users connecting with your brand at home? On the go? Which devices do they use most frequently?
To compete in today’s digital landscape, businesses need mobile platforms that are just as effective and engaging as their websites. If your organization is ready to tap into the mobile-forward trend, hybrid testing software is one of the most efficient ways to transform your digital strategies and convert more customers via your mobile app.
Hybrid testing platforms offer a powerful solution for optimizing mobile apps. By leveraging the advanced capabilities of hybrid testing, such as feature implementation outside of major code releases, companies can experiment, refine, and align their mobile apps to user expectations for maximum impact and results.
In this guide, we'll cover:
The benefits of hybrid testing for mobile app experimentation
Help you explore what to test
Break down how a hybrid experimentation approach reduces risk
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Learn More About SiteSpect SiteSpect is leading the advancement of customer experience management. We offer A/B testing, experimentation, and product recommendations solutions, spanning websites, apps, and other devices such as kiosks, OTT and IoT devices. SiteSpect is empowering the world’s most successful digital businesses to create a superior customer experience that optimizes conversion rates, drives revenue, reduces costs, and mitigates risk.
Companies With The Most Advanced Optimization Programs Use SiteSpect
SiteSpect’s patented solutions enable customers to optimize the entire digital experience from the front end to the back end while centrally managing across channels, business units, and product lines.
A/B & Multivariate Testing Compare two or more versions of a page to determine which factors increase conversion and improve the customer experience. Measure hundreds of metrics and A/B test anything from client-side look and feel to server-side performance.
Mobile App Testing Drive mobile conversions across mobile web, native apps, and hybrid mobile experiences through testing and experimentation without SDKs and App store resubmissions. Show a consistent experience for A/B testing and personalization campaigns when your user accesses your site through multiple devices.
API Digital Transformation Engine Deliver unparalleled consumer experiences on a full array of devices with unique features no other solution can provide via user experience optimization, data collection, experimentation, and personalization.
Recommendations Add AI-driven product recommendations anywhere on any page without engaging your developers. Changes to location, type, size, and layout can be executed in a matter of minutes without a single line of code.
A/B Testing Compare two or more versions of a page to determine which factors increase conversion and improve the customer experience. Measure hundreds of metrics and A/B test anything from client-side look and feel to server-side performance.
API Transformation Add AI-driven product recommendations anywhere on any page without engaging your developers. Changes to location, type, size, and layout can be executed in a matter of minutes without a single line of code.
SiteSpect is in the Flow of Traffic Release better products with more speed and less risk. Fine-tuning customer experience requires a process that is both phased and cyclical. SiteSpect provides value across this lifecycle, with SiteSpect Rollouts focused on specific areas of release management and feature flag testing.
Recommendations Add AI-driven product recommendations anywhere on any page without engaging your developers. Changes to location, type, size, and layout can be executed in a matter of minutes without a single line of code.
