We often forget the reason we do testing and conversion rate optimization - and it’s not to improve your conversion rate or revenue. It’s to improve your customer experience so that you’re improving your conversion rate and revenue. What if you run tests exclusively in service of your customer? How would that change what you were running tests for?
In this webinar, guest presenter MaryBeth Maskovas with Insight Lime Analytics will cover:
- How to identify customer pain points in your Adobe Analytics/Google Analytics data with a live demo
- How to supplement your behavioral data with customer support and consumer insights data to understand what your customers like and don’t like about your website and pricing
- “Best practices” tests - if you haven’t tested your shipping rates, email subscription popup, and some of these other industry standards, then you’re missing out on ways to delight your customer