Running tests and personalizing the customer experience is only the beginning of your journey. It is just as important to learn how to build a knowledge repository to operationalize your test results, leading to a higher ROI and a better way to quantify your success with leadership.
In this webinar, guest presenter MaryBeth Maskovas, the Founder of Insight Lime Analytics, covered the following topics:
- Different knowledge management programs that have real life success
- Tips & tricks on how to establish these types of programs within your organization to improve the success of your test & learn culture
