Test ideation is a sore spot for many teams. You’d be surprised at how many decisions are made based upon “we think,” “we feel,” and “we believe” statements.
This approach is far too subjective and always leads to poor results. Plus, it’s not data backed. If you find success, you’re usually just getting lucky. But luck always runs out. What you want are strategic wins that are predictable, scalable, and repeatable.
In this webinar, Haley Carpenter, Founder of Chirpy, a conversion rate optimization, experimentation, & user research firm, discussed the importance of “data-backed” decisions using research data from various sources. In addition, she focused on various research methodologies as well as how to prioritize your testing ideas.
