Your complete guide to choosing the right optimization platform

Keeping up with available options for experimentation, personalization, and site optimization can be a dizzying endeavor.

Whether youʼre launching a new optimization program or simply reevaluating your current program and supporting tools and services, the important thing to recognize is that the “correct” solution and partner is not dictated by the providers themselves, itʼs dictated by your individual business and program needs.

This eBook provides a systematic way to assess your optimization technology needs, and the questions that every company should be asking their current and prospective technology providers.


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