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How to Build a Secure A/B Testing Framework for Your Financial Institution

Here’s Your Guide to Effective, Compliant Experimentation

Financial institutions juggle regulatory requirements, data privacy laws, and high support center costs.

But with 58% of companies turning to A/B testing for conversion rate optimization, experimentation is a crucial part of your competitive advantage.

The right testing platform can help you roll out gradual changes to segments of your audience, improving the user experience and reducing costs with online self-service offerings.

Now you can access the potential of limitless experimentation with our detailed guide to A/B testing frameworks. We cover:

  • Addressing Security and Platform Performance Needs
  • Selecting the Best A/B Testing Tool
  • Planning Your A/B Testing Framework
  • Building a Test in SiteSpect
With SiteSpect’s easy tech stack integration and range of deployment options, you can enjoy the peace of mind that comes with a secure, fast, and unified solution that never burdens the user experience.

Get the Guide
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Learn More About SiteSpect

SiteSpect is leading the advancement of customer experience management. We offer A/B testing, experimentation, and product recommendations solutions, spanning websites, apps, and other devices such as kiosks, OTT and IoT devices. SiteSpect is empowering the world’s most successful digital businesses to create a superior customer experience that optimizes conversion rates, drives revenue, reduces costs, and mitigates risk.

 A/B & Multivariate Testing

Compare two or more versions of a page to determine which factors increase conversion and improve the customer experience. Measure hundreds of metrics and A/B test anything from client-side look and feel to server-side performance.

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Mobile App Testing

Drive mobile conversions across mobile web, native apps, and hybrid mobile experiences through testing and experimentation without SDKs and App store resubmissions. Show a consistent experience for A/B testing and personalization campaigns when your user accesses your site through multiple devices.

API Digital Transformation Engine

Deliver unparalleled consumer experiences on a full array of devices with unique features no other solution can provide via user experience optimization, data collection, experimentation, and personalization.

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Recommendations

Add AI-driven product recommendations anywhere on any page without engaging your developers. Changes to location, type, size, and layout can be executed in minutes without a single line of code.

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