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Is your organization struggling to convert website visitors into paying subscribers, or prompt users to renew and upgrade their plans?

Capturing attention is just the beginning—the real challenge is turning those moments into long-lasting connections. That’s where A/B testing comes into play.

Our comprehensive guide for media and entertainment organizations will empower your digital strategy with A/B testing and help create an optimized journey for your audience.

Here’s a look at what’s inside the guide:

  • Understanding the landscape
  • Overcoming A/B Testing challenges 
  • Planning and designing your A/B tests
  • Analyzing and interpreting your A/B test results
  • Real-world A/B test examples to get you started

Ready to unlock the secrets of optimizing your conversion rate? Get the guide.

Get your copy

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Learn More About SiteSpect

SiteSpect is leading the advancement of customer experience management. We offer A/B testing, experimentation, and product recommendations solutions, spanning websites, apps, and other devices such as kiosks, OTT and IoT devices. SiteSpect is empowering the world’s most successful digital businesses to create a superior customer experience that optimizes conversion rates, drives revenue, reduces costs, and mitigates risk.

 A/B & Multivariate Testing

Compare two or more versions of a page to determine which factors increase conversion and improve the customer experience. Measure hundreds of metrics and A/B test anything from client-side look and feel to server-side performance.

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Mobile App Testing

Drive mobile conversions across mobile web, native apps, and hybrid mobile experiences through testing and experimentation without SDKs and App store resubmissions. Show a consistent experience for A/B testing and personalization campaigns when your user accesses your site through multiple devices.

API Digital Transformation Engine

Deliver unparalleled consumer experiences on a full array of devices with unique features no other solution can provide via user experience optimization, data collection, experimentation, and personalization.

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Recommendations

Add AI-driven product recommendations anywhere on any page without engaging your developers. Changes to location, type, size, and layout can be executed in minutes without a single line of code.

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