Take your site to the next level.
What would happen if you approached all of your professional beliefs as assumptions that could be tested? You would create hypotheses for which you could design experiments to find out where the real truth lies. In order to build a culture of optimization in your company, that’s exactly what you need to do. Adopting this kind of experimentation as a mindset enables you to test more ideas, brainstorm more alternatives, and maximize what’s possible. The best part is that experimentation is not limited to just your marketing initiatives, because it can include other parts of your organization to encompass the entire user experience.